The Beat Wallpaper
Jeanine Hays (AphroChic), 2010
Digitally printed on standard wallpaper
48" W x 96" H

Even though Jeanine Hays was living in San Francisco when she launched AphroChic in 2009, she threw the launch party in her native Philadelphia at DesignPhiladelphia 2009. “I feel a lot of support here,” she says. Hays eventually moved back to Philadelphia where she now works from a studio in Old City. Beat, a modern take on Kuba cloth, is from her 2010 collection, which is about “the idea that history, tradition, and ethnic heritage can fit together with modern décor.” CT